Pitch BrandTalk 2022 today: Aligning Brand Vision & Business Growth

The conclave is hosted by InMobi, with ICFAI Business School serving as the Knowledge Partner and Bobble AI as the Co-Partner. Aaj Tak is the Gold partner for the conference.

Pitch BrandTalk 2022 assembles India’s most esteemed brands and top management to engage and exchange insights on their transformative success stories under one roof. The theme for this edition is ‘Aligning Brand Vision & Business Growth.’

Commencing the conference is a keynote address by Rajesh Ramakrishnan, Managing Director of Perfetti Van Melle India (PVMI). From Alpenliebe to Chupa Chups, Perfetti’s iconic brands evoke a sense of childhood nostalgia. Ramakrishnan will delve into the story of PVMI, sharing insights on ‘Aligning Brand Purpose with Brand Growth.’

Taking the stage next is Jayen Mehta, COO of Amul India (GCMMF), narrating the journey of Amul from its pre-independence founding as a response to the exploitation of marginal milk producers to becoming one of the country’s leading FMCG players, titled ‘The Amul Brand Story: Journey of Becoming The Taste of India.’

Devika Sharma, Director – APAC O&O Business at InMobi, will deliver a keynote address emphasizing the importance of crafting messaging that captures the audience’s limited attention span, titled ‘Love at first glance: How to create content that captivates.’

Adding to the insights is Satish N.S., President of Haier India, representing a brand in the consumer durables segment known for innovation and consumer centricity. His session, ‘Customer Inspired Innovation – Haier,’ will share the Haier brand story.

The conference will feature two panel discussions. The first, chaired by Lloyd Mathias, will explore ‘How Associating With Live Sports On Television Is The Best Platform For Building Brands.’ Panelists include Hema Malik (Chief Investment Officer, Mediabrands India), Puneeth Bekal (Director – Marketing, Mastercard India), Samir Sethi (VP & Head of Brand Marketing, Policybazaar.com), and Ujjwal Sinha (Director – Marketing, CARS24).

Vikaas Gutgutia, Managing Director & Founder of Ferns N Petals, will share the brand’s journey from creating memories to becoming an emotional partner. Puneet Das, President- Packaged Beverages (India & South Asia) at Tata Consumer Products, will discuss ‘Tata Tea: Building Brands Through Purpose.’

Anurita Chopra, Head of Marketing, India Sub Continent, Haleon, will deliver a special address on ‘Haleon’s Purpose of Building Health With Humanity.’

In another panel, moderated by Sudhakar Rao of ICFAI Group, panellists will discuss ‘Building Brands for Tomorrow.’ Panelists include Dr Ipsita Chatterjee (Head – Innovation Development & Brand Strategy, Lotus Herbals), Ruchika Gupta (Chief Marketing Officer, Luminous Power Technologies), Sandeep Ranade (Executive Vice President and Head of Quantitative Research, Hansa Research Group), Shivam Ranjan (Head of Marketing – India, Motorola Mobility), Vinit Kapahi (Head of Marketing, Aviva India), and Nupur Gupta (Head – LTV Products & Partnerships, Sportz Village).

Sarbvir Singh, CEO of Policybazaar.com, will provide the valedictory address on ‘Policybazaar’s Consumer-Centric Focus to Becoming a Market Leader,’ sharing insights on maintaining a consumer-focused approach while aligning brand vision and business growth.

The conference will conclude with the award felicitation ceremony of the Pitch Top 50 Brands, acknowledging impactful marketing practices in various categories. The awards are presented by InMobi, with Co-Gold Partners Laqshya Media Group and Aaj Tak, Co-Partner Bobble AI, and Knowledge Partner Hansa Research.