Filter Coffee Co. gets Lacto Calamine’s digital & social media mandate

Filter Coffee Co. has secured the digital and social media communications mandate for Lacto Calamine. The agency, following a successful multi-agency pitch, will be responsible for conceptualizing, managing, and executing comprehensive digital strategies. Additionally, Filter Coffee Co. will oversee overall social content creation and product photoshoots. The Mumbai office of the agency will handle the account, with a focus on elevating social communications to enhance audience engagement.

Akash Mehrotra, Managing Director of Lacto Calamine, stated, “The agency’s vision aligns very well with our approach, and through this partnership, we aim to keep our audience engaged while making a significant impact on social media.”

Anuja Deora, Founder of Filter Coffee Co., expressed excitement about partnering with Lacto Calamine, a brand dedicated to creating outstanding skincare solutions. Deora added, “Our dedicated team at Filter Coffee Co. aspires to achieve game-changing results. This collaboration not only establishes the foundation of a close partnership but also promises phenomenal outcomes in the days ahead.”